{"id":10898,"date":"2026-10-29T08:27:26","date_gmt":"2026-10-29T08:27:26","guid":{"rendered":"https:\/\/solutionthinker.com\/shopware-vs-shopify-de\/"},"modified":"2026-10-29T08:27:26","modified_gmt":"2026-10-29T08:27:26","slug":"shopware-vs-shopify-de","status":"publish","type":"post","link":"https:\/\/solutionthinker.com\/de\/shopware-vs-shopify-de\/","title":{"rendered":"Shopware vs. Shopify: Welches Shopsystem passt zu Ihrem Shop?"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<article class=\"st-ai-article\">\n<section class=\"st-ai-hero\">\n<div class=\"st-ai-kicker\">Plattformvergleich<\/div>\n<h1>Shopware vs. Shopify: Welches Shopsystem passt zu Ihrem Shop?<\/h1>\n<p>Shopware 6 und Shopify im Praxisvergleich: Kosten, B2B-Funktionen, Flexibilit\u00e4t, Hosting und f\u00fcr welche Shops sich welches System eignet.<\/p>\n<div class=\"st-ai-actions\"><a class=\"st-ai-button st-ai-button-primary\" href=\"\/de\/solutions\/shopware-development-services-de\/\">Shopware-Leistungen ansehen<\/a><a class=\"st-ai-button st-ai-button-secondary\" href=\"\/de\/contact-de\/\">Expertengespr\u00e4ch vereinbaren<\/a><\/div>\n<\/section>\n<section class=\"st-ai-answer\"><span>Kurze Antwort<\/span><\/p>\n<p><strong>Shopify ist die schnellere, einfachere Wahl f\u00fcr D2C-Marken mit Standardprozessen. Shopware 6 passt meist besser zu B2B-H\u00e4ndlern, gro\u00dfen Sortimenten, individuellen Schnittstellen und Shops mit Fokus auf Deutschland und Europa.<\/strong> Shopify ist ein gehosteter Abo-Dienst. Shopware ist Open Source: Sie starten mit der kostenlosen Community Edition auf eigenem Hosting oder buchen einen kostenpflichtigen Shopware-Plan. Entscheidend ist Ihr Gesch\u00e4ftsmodell, nicht die Feature-Liste.<\/p>\n<\/section>\n<section class=\"st-ai-section\">\n<h2>Shopware vs. Shopify im \u00dcberblick<\/h2>\n<div class=\"st-table-wrap\">\n<table>\n<thead>\n<tr>\n<th><\/th>\n<th>Shopify<\/th>\n<th>Shopware 6<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Modell<\/td>\n<td>Gehostetes SaaS-Abo<\/td>\n<td>Open Source; selbst gehostet, PaaS oder Shopware SaaS<\/td>\n<\/tr>\n<tr>\n<td>Einstieg<\/td>\n<td>Basic-Plan 39 $\/Monat (29 $ bei j\u00e4hrlicher Zahlung)<\/td>\n<td>Community Edition: keine Lizenzgeb\u00fchr; Sie zahlen Hosting und Entwicklung<\/td>\n<\/tr>\n<tr>\n<td>Weitere Pl\u00e4ne<\/td>\n<td>Grow 105 $, Advanced 399 $ pro Monat; Shopify Plus ab ca. 2.300 $\/Monat<\/td>\n<td>Rise ab 600 \u20ac\/Monat, Evolve ab 2.400 \u20ac\/Monat, Beyond auf Anfrage<\/td>\n<\/tr>\n<tr>\n<td>Zahlungsgeb\u00fchren<\/td>\n<td>Zusatzgeb\u00fchr bei anderen Zahlungsanbietern als Shopify Payments<\/td>\n<td>Keine Plattformgeb\u00fchr auf externe Zahlungsanbieter<\/td>\n<\/tr>\n<tr>\n<td>B2B<\/td>\n<td>B2B-Funktionen vor allem in Shopify Plus<\/td>\n<td>B2B-Komponenten (Angebote, Freigaben, Kundenpreise) in Evolve und Beyond<\/td>\n<\/tr>\n<tr>\n<td>Anpassbarkeit<\/td>\n<td>Themes und Apps; Kerncode nicht \u00e4nderbar<\/td>\n<td>Voller Zugriff auf Code, Datenmodell und APIs<\/td>\n<\/tr>\n<tr>\n<td>Daten und Hosting<\/td>\n<td>Hosting durch Shopify<\/td>\n<td>Freie Wahl von Hoster und Serverstandort<\/td>\n<\/tr>\n<tr>\n<td>St\u00e4rkster Markt<\/td>\n<td>USA, UK, internationaler D2C-Handel<\/td>\n<td>Deutschland, \u00d6sterreich, Schweiz und Europa<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/section>\n<section class=\"st-ai-section\">\n<h2>Kosten: Die Lizenz ist nur ein Teil<\/h2>\n<p>Vergleichen Sie die Gesamtkosten \u00fcber drei Jahre, nicht nur den Monatspreis. Dazu geh\u00f6ren Entwicklung, Apps oder Erweiterungen, Hosting, Zahlungsgeb\u00fchren und Wartung.<\/p>\n<ul>\n<li><strong>Shopify:<\/strong> niedrige Startkosten, aber App-Abos und Zahlungsgeb\u00fchren wachsen mit dem Umsatz.<\/li>\n<li><strong>Shopware Community Edition:<\/strong> keine Lizenzgeb\u00fchr, daf\u00fcr Kosten f\u00fcr Hosting, Einrichtung, Updates und Sicherheit. \u00dcbersteigen die Shops in Ihrem Shopware-Account 1 Mio. \u20ac GMV pro Jahr, verlangt Shopware f\u00fcr den weiteren Account- und Store-Zugang einen kostenpflichtigen Plan.<\/li>\n<li><strong>Shopware-Pl\u00e4ne:<\/strong> Preis abh\u00e4ngig vom GMV und weiteren Faktoren; enthalten Support, B2B- und erweiterte Funktionen.<\/li>\n<\/ul>\n<p class=\"st-ai-sources\"><small>Preise laut <a href=\"https:\/\/www.shopify.com\/pricing\" target=\"_blank\" rel=\"noopener\">shopify.com<\/a> und <a href=\"https:\/\/www.shopware.com\/pricing\" target=\"_blank\" rel=\"noopener\">shopware.com<\/a> (Stand Oktober 2026). Preise \u00e4ndern sich \u2013 bitte beim Anbieter pr\u00fcfen.<\/small><\/p>\n<\/section>\n<section class=\"st-ai-section\">\n<h2>Wann Shopify die bessere Wahl ist<\/h2>\n<ul>\n<li>Sie verkaufen Standardprodukte direkt an Endkunden.<\/li>\n<li>Sie wollen mit einem kleinen Team schnell starten.<\/li>\n<li>Sie brauchen keine tiefe ERP-Anbindung oder individuelle Preislogik.<\/li>\n<li>Ihr Hauptmarkt sind die USA oder andere englischsprachige L\u00e4nder.<\/li>\n<\/ul>\n<\/section>\n<section class=\"st-ai-section\">\n<h2>Wann Shopware die bessere Wahl ist<\/h2>\n<ul>\n<li>Sie verkaufen B2B \u2013 mit Kundengruppen, individuellen Preisen, Angeboten oder Freigabeprozessen.<\/li>\n<li>Sie haben ein gro\u00dfes Sortiment mit vielen Varianten.<\/li>\n<li>Ihr Shop muss eng mit einem ERP wie Microsoft Dynamics 365, einem PIM oder einem Lagersystem verbunden sein.<\/li>\n<li>Sie verkaufen vor allem in Deutschland oder Europa und brauchen deutsche Rechtsanforderungen und Zahlungsarten.<\/li>\n<li>Sie wollen volle Kontrolle \u00fcber Code, Daten und Hosting.<\/li>\n<\/ul>\n<p>Sie nutzen bereits ein anderes System? Lesen Sie <a href=\"\/woocommerce-zu-shopware-migration-de\/\">WooCommerce zu Shopware migrieren<\/a>.<\/p>\n<\/section>\n<section class=\"st-ai-section st-faq-block\">\n<h2>H\u00e4ufige Fragen<\/h2>\n<div class=\"st-faq-item\">\n<h3>Ist Shopware g\u00fcnstiger als Shopify?<\/h3>\n<p>Das h\u00e4ngt von der Gr\u00f6\u00dfe ab. Die Shopware Community Edition hat keine Lizenzgeb\u00fchr, aber Hosting und Entwicklung kosten am Anfang mehr. F\u00fcr gr\u00f6\u00dfere oder B2B-Shops ist Shopware langfristig oft g\u00fcnstiger, weil keine Plattform-Zahlungsgeb\u00fchren und weniger kostenpflichtige Apps anfallen.<\/p>\n<\/div>\n<div class=\"st-faq-item\">\n<h3>Ist Shopware f\u00fcr kleine Shops geeignet?<\/h3>\n<p>Ja, mit einem Partner f\u00fcr Hosting und Einrichtung. Sehr kleine D2C-Shops ohne technische Ressourcen sind mit Shopify oft schneller am Start.<\/p>\n<\/div>\n<div class=\"st-faq-item\">\n<h3>Kann ich von Shopify zu Shopware wechseln?<\/h3>\n<p>Ja. Produkte, Kunden und Bestellungen lassen sich aus Shopify exportieren und in Shopware 6 importieren \u2013 mit 301-Weiterleitungen f\u00fcr die SEO.<\/p>\n<\/div>\n<div class=\"st-faq-item\">\n<h3>Welches System ist besser f\u00fcr B2B?<\/h3>\n<p>Meist Shopware. Die kostenpflichtigen Pl\u00e4ne bieten Angebote, Bestellfreigaben und kundenspezifische Preise, und das offene Datenmodell erleichtert die ERP-Anbindung.<\/p>\n<\/div>\n<\/section>\n<section class=\"st-ai-section st-author\">\n<p><em>Geschrieben von <a href=\"\/author\/farhaj-uddin\/\">Farhaj Uddin<\/a>, Gr\u00fcnder von SolutionThinker. SolutionThinker entwickelt seit 2005 Web-, E-Commerce- und App-Projekte f\u00fcr Unternehmen in Deutschland und den USA. Zuletzt gepr\u00fcft: Oktober 2026.<\/em><\/p>\n<\/section>\n<\/article>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"inLanguage\": \"de-DE\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Ist Shopware g\u00fcnstiger als Shopify?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Das h\u00e4ngt von der Gr\u00f6\u00dfe ab. Die Shopware Community Edition hat keine Lizenzgeb\u00fchr, aber Hosting und Entwicklung kosten am Anfang mehr. F\u00fcr gr\u00f6\u00dfere oder B2B-Shops ist Shopware langfristig oft g\u00fcnstiger, weil keine Plattform-Zahlungsgeb\u00fchren und weniger kostenpflichtige Apps anfallen.\"}}, {\"@type\": \"Question\", \"name\": \"Ist Shopware f\u00fcr kleine Shops geeignet?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Ja, mit einem Partner f\u00fcr Hosting und Einrichtung. 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